The project was carried out on the occasion of the brief launched by TIMVISION (a brand of TIM, an Italian telecommunications company) for the “Floating Theater” festival communication design, an open-air cinema on the water held in Rome, Italy. The concept focuses on the exaltation of immersion in both physical (floating theater) and conceptual experience. The viewer enjoys a unique moment guided by the external environment that raises the visual experience and transports him away from reality. The audio in the headphones allows greater identification in the vision that will give the viewer a feeling of escape from reality, a journey away from the ordinary. The water creates a dreamy, extraordinary scenario, amazing the viewer who is on a floating platform, feeling “suspended”, floating, cradled on the water. The outdoor space transforms the floor into a mirror of water that reflects the starry night.
