The idea is developed around the current theme of environmental issues: a big step towards change can be the choice of the circular economy. Toy buddies is not just a platform for exchanging toys (via app) but a space in which to tell and share your memories (via website).
Although the primary target of reference and the focus proposal of the brief is the target aged 6 to 12, the project does not really want to exclude anyone, the target can be very broad and inclusive: neither childish but not too teen.
