During anniversaries/festivals dedicated to lovers, Bacio Perugina (wich means "kiss", it is a chocolate with an irregular and rounded shape produced by Perugina, Italy) is given as a gesture to refine relationships or rekindle the passion. The act of kissing is often a symbol of awakening in fairytales, sometimes capable of awakening princesses from the eternal dream. The idea of our campaign takes advantage of this common symbolism and it develops with an ironic touch for the Halloween festivity.
